I’ve been on this platform since June now, In August, I changed my methods, and the changes to my stats were very positive. I’ve written about it in this post:
5 Steps Will Help You Double Your Earnings Like I Did Last Month
Every tactic and step I used in August 2020
I kept my strategy in September 2020, but I wanted to play around a little. I dipped into new ideas, publications, endeavors, and niches — It was magnificent.
What happened in September 2020?
In September 2020, I achieved many goals. However, the best thing in September was the reaction and engagement I received from my latest article.
My latest post is a gaming related post, and it was published on Superjump. According to Superjump’s manifesto:
SUPERJUMP is a video game magazine designed to honour the art and science behind the games we love.
I love to write for Superjump; I love gaming, the interaction with the editors is excellent; the engagement with the audience is fantastic, and it seems that I never run out of ideas to write regarding gaming 😁.
All my other gaming posts average about 400–500 views in total at the moment. This post, however, got 1.4K views in 2 days. Was it luck or a simple reason is behind the mystery? Before this story, I averaged 100–200 views daily for all my post combined.
The story that outperformed all my other stories
The story’s premise is simple; Do videogames promote ancient civilizations, or do they “Steal” from old societies? Can they be considered virtual tourism? Nothing too crazy, right? I thought so too.
The story got curated into se7en topics; Gaming, Culture, Art, Travel, World, History, and Technology. This surprised me, to say the least.
Cultural Theft or Legitimate Virtual Tourism?
Egyptian scholars aren’t happy about video games and movies referencing ancient culture
After Superjump published my story, I did not do anything special. I noticed the story is getting more attention than usual, but I did not overthink it. The story was published in the early morning based on my timezone. On the first day, the story got 103 views in total. The next day was a different story.
I woke up at 5 a.m., and I noticed my smartphone’s lock screen is filled with notifications from Medium. I opened the stats’ page, and the story had already gathered 300 views in 5 hours. It surprised me a lot because usually, I get two boosts in my stats:
- Around 8:30 a.m. CET: The time on which the newsletter email is sent to European users.
- In the afternoon between 12:00 p.m. and 3:00 p.m. CET: I assumed in this time frame the American users get their newsletter email.
I couldn’t but wonder; what is unique about this story?
Superjump’s editor chose the headline of the story. Therefore, my first reaction was to analyze it on https://headlines.sharethrough.com.
If you are not yet familiar with Sharethrough, it is a site to analyze headlines and their engagement with the audience.
Sharethrough gave the headline an average score of 69, this score is considered pretty good, but it is not mind-blowing — at least not according to Sharethrough.
I contacted the editor and asked him if he or the publication promoted the story differently this time. He acknowledged that some changes are happening in the background — mostly due to the new Medium app.
I took another in-depth look into the story’s stats. The changes by the editor did not contribute a lot to my stats. The majority of my viewers are coming directly from Email (848), followed by Twitter (151).
Then it hit me. The reason for my overwhelming views is basically the story’s curation.
Let me explain; it makes sense in the end — I promise.
Even though the story is intended for the gaming audience, it crossed the borderlines to other subjects and audiences. Not only that, it is curated in subjects that do not necessarily play well together.
Curation typically happens in topics that are related to each other. My stories about finance are naturally curated in Money and Finance. My gaming stories are usually curated in Gaming and Technology. My stories about clean energy are commonly curated in Climate change and Future. You get the point, don’t you? Related curation topics are usually tailored for the same audience; someone who is interested in money is very likely to be interested in finance and so on.
My latest story got curated in gaming, travel, and history, among other subjects, which means that the story was recommended to a broader audience than my typical audience(s).
This revelation is actually great and very helpful for inspiring writers on medium and other platforms as well. The best advice you’ll get from any successful writer on Medium is to choose a niche. Addressing a particular audience increases your chances of earning a top writer badge, and it will establish a connection between you and your addressees. Feeling comfortable to cross disciplines in your writings increases the likelihood that your story will reach a different audience as well.
- If you write about writing, maybe it is time to write about how to author a financial story.
- If you publish about self-development, try to get a story about self-development with tech.
- If you write posts on relationships, think about how a specific travel destination affected your love life.
The possibilities are endless, and your imagination is your limit. I would only suggest not to overdo it.
Feeling comfortable to cross disciplines in your writings increases the likelihood that your story will reach a different audience as well.
Walid Al Otaibi -WAO- is a top writer in Gaming. He works at an engineering company in Germany. He comes from a multicultural background and is located in Germany since 2003. He is writing about Arab Culture, Multiculturalism, Finance, and Trending topics. My publication on money and finance: