As I mentioned before Epic can strike a deal with Apple, but they didn’t even try to do that. They are just fishing vs. Apple and google. Let me ask you this: why didn’t Epic do the same for PSN? They also take 30% unless you strike a deal with sony.
Apple did such a deal with Amazon, therefore striking such a deal is not unrealistic. Epic, in my opinion, just wanted to use and hijack the emotions of the players to maximize their win. Let me ask you this, if Epic is interested in the players, how come they only offered a 20% price cut, even though with their own store they don’t have to pay 30%.
If you sell products on amazon, etsy, or any other platform, they also take a cut. This is normal in any industry, if someone else is providing the platform.