It is no secret, I live in an Apple Ecosystem, and I love everything in it. I use a MacBook Pro, an iPad Pro, and an iPhone. I also use iCloud daily, and I have Apple TV+ subscription for a year; it came with the new MacBook.
The device I do not use is the Apple Watch, I used to own one, but for the last 4 years, it has been collecting dust in one of my drawers.
Rumors emerged lately that Apple will introduce AirTag — a product to rival Tile in the tracking niche.
Apple tracking devices will be handy because the tagging devices can use any iPhone in its proximity to send a location single. Apple is basically doubling down on its ecosystem for the upcoming release.
Apple has been promoting its online services lately. The latest Apple One service is a game-changer in the streaming world, allowing people to get all of Apple’s services in one plan for the family.
All in all, Apple seems to have a clear path for their upcoming products. All fingers point towards a unified Apple ecosystem. This is not bad for the Apple fans out there, myself included. However, we need to talk about the Apple Watch and why we need something else.
Why did I let go of my Apple Watch?
I bought the first-generation Apple Watch because I was interested in the fitness aspects of it. In the beginning, I aimed to complete my circles every day, and I loved the idea.
However, I did not have any emotional connection with the watch, and slowly I lost interest.
A watch is an accessory, and many people have a certain watch, which means something for them—much more than a digital device on their wrist.
After five to six months, I started to wear my Apple watch only if I’m going for a run or a walk. After that, I stopped using it altogether. I went back to my mechanical watch, a watch that is personal to me.
The majority of my friends are the same; either they did not buy an Apple Watch or stopped using one after a while. We all had the same reason; we have an emotional connection with a timeless mechanical watch that doesn't get outdated every two to three years.
However, everybody I know is in love with the health and fitness features of the watch.
A health tracking gadget
The idea is not far fetched. We want an Apple fitness (or health tracker) that is not a watch. We can wear it on the other wrist, and it shall offer all the health aspects of the current Apple Watch, such as heart rate monitor, sleep tracker, blood oxygen monitor, ECG device, and fitness tracker.
This tracker does not need a screen; it can be just a tracker with all information sent directly to the iPhone. The majority of luxury watch owners will immediately buy such a device, and Apple will cater to new clients and buyers . Not everyone buys an Apple Watch even though they love the Apple Watch’s functions.
The health tracker will not take from Apple’s existing Watch adopters. Still, it will increase the number of people invested in the Apple ecosystem and Apple’s health services plans.
Innovation is not always necessary to remain interesting for pre-existing clients. Most importantly, companies should analyze missing opportunities and always look for reasons to increase their loyal customers. An Apple fitness tracker will reel in further costumers who do not use an Apple Watch yet. Apple can take the necessary steps to include these people in their ecosystem before the next fitness tracker company come in and steal the eagerly waiting clients.